FRIAR TUX SHOP
work done with Orange Label Art + Advertising
Orange Label's partnership began in 2012. We tackled the strategic challenge of leveraging Friar Tux Shop’s legacy and heritage, while presenting the brand in a fresh and relevant way to appeal to today’s brides and grooms. Aside from quickly jumping into the social and online space, we launched a new look, and brand voice. In the midst of this refresh, we chose to reinvent one of Friar Tux Shop’s most valued marketing pieces–their product catalog.